PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN

نویسندگان

چکیده

Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips Jepara Regency. The existence with empowerment 25 employees who come from residents around factory which was established 2005 has potential to be developed especially phenomenon lifestyle consumption today's society more practical, One efforts branding Teh's image through attribute design corporate identity able represent reflection company's vision mission so it better known wider community.

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ژورنال

عنوان ژورنال: Manajemen

سال: 2022

ISSN: ['2798-1312', '2808-876X']

DOI: https://doi.org/10.51903/manajemen.v2i2.181